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Go Further

Goals for 2021

2012
2021
x2

DOUBLING
THE VOLUME
OF HOME & PERSONAL
CARE CATEGORY

ACHIEVING

50%

OF REVENUE FROM OUR INTERNATIONAL BUSINESS

BEING PART OF THE

TOP 10

IN CONSUMER
GOODS PRODUCTS
IN LATIN AMERICA

INVOICING

US$5,000MM

BY DECEMBER
2021

x3,5

TRIPLING
OUR COMPANY’S
VALUE

más

Our strategy

To lead the region it is not enough knowing, our
abilities we strive to maximize
our potential
in each of these areas.

Management
of
brands

Efficiency
in
distribution

Experience
in the purchase of commodities

Experience
in mergers and acquisitions

We will develop
a unique and
deep insight
into the local
consumer in
every country.
This
will strengthen our
management of brands.

We will ensure
our presence in
every corner of
Latin America,
creating different
ways to attain
the clients and
consumers, with
a distribution
model adjusted to
to the needs of
every country.

We will increase
the production
scale and be more
efficient in every
country, taking
advantage of our
experience in
risk management
and the purchase of
commodities.

We will create
a working environment
understanding the
culture and people
and developing the
operation site
accordingly
to
obtain the highest
value.

x3,5

TRIPLING
OUR COMPANY’S
VALUE